Viktoryia Toma — founder of Ikigai-Shu and Ikigai-Cha Japanese Tea Academy — proudly represented the United Arab Emirates at the Annual Japanese Tea Conference in Kyoto on July 22nd, 2025. As the official UAE representative of the Global Japanese Tea Association and the only certified catalyst
Long awaited Wine & Spirit Education Trust Level 2 Award in Sake by IKIGAI-SHU will be held on May 7th, 14th and 21st. Level 2 covers in greater depth the key stages of sake production and classification. It introduces candidate to the additional
Very special gathering to celebrate Japan National Day🇯🇵 was held in a format of Japanese Afternoon Tea by IKIGAI-SHU in collaboration with Artisan Bakers. It is one of the signature experiences featuring traditional and contemporary techniques of brewing Japanese teas and pairing them with
Japanese Craft Spirits Omakase Experience by IKIGAI-SHU was organized at SUSHISAMBA last week. It gathered Dubai’s Japanese whisky aficionados for unique occasion to savor a wide range of artisan spirits coming from the best corners of Japan. Whiskies from Shiga, Hyogo Prefectures and Okinawa Island have
It was my pleasure to welcome Tiffany Eslick and Devina Divecha from Nourish by Spinneys Dubai LLC to Ikigaicha Japanese Boutique by IKIGAI-SHU. Nourish magazine highlights on the key regional and global F&B trends and personalities. It is seasoned with delicious recipes and overview of gourmet products available at Spinneys
Japan Festival 2023 organized by @japan_cons_dubai was an absolute success! It brought to the UAE🇦🇪 residents and guests the unique opportunity to enjoy some of the best picks of authentic Japanese Culture and art, and to taste traditional food and beverages. It was
Japan Festival (Matsuri) was held on December 11th 2022 in Dubai to celebrate 50 years of diplomatic relations between the UAE and Japan. The event gathered over 5,000 visitors who came to experience traditional Japanese crafts and performances, as well as authentic food and beverage delicacies. IKIGAI-SHU proudly