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Blog and News

NIHONCHA AWARDS 2023

  It was an absolute honor to be one of the selected #tea judges in All Nihoncha Awards 2023. This year’s competition started with 538 teas coming from the best gardens of Japan which had been evaluated by Japanese tea professionals. After the 2nd

IKIGAI-SHU x REIF OTHMAN

    Authentic Japanese tea has an unmatched quality. At IKIGAI-SHU we treat tea as a delicacy. We visit the most iconic tea gardens, meet the farmers, have endless tastings to select the best leaves. We go through a meticulous logistics to keep our teas fresh, and

FIRST MATCHA LATTE ART COMPETITION IN MIDDLE EAST

              The very first Matcha Barista Competition in the Middle East was held yesterday in collaboration with Oatley, represented regionally by Transmed FoodService, and IKIGAI-SHU. The event was hosted by a legendary barista professional DAMMY SAMSON at Harvester Coffee Company. Matcha workshop provided the contestants with key product

JAPANESE TEA & FOOD MASTERCLASS BY IKIGAI-SHU X KIDS KINGDOM FOUNDATION

                        Kid's Kingdom Foundation was initiated by IKIGAI-SHU and Blue Zone Kingdom with a noble scope to bring food and family together. To simplify and demystify food ingredients, to teach children to make healthier food choices, and enjoy ‘everyone can cook’ experiences. In this initiative we are supported by

THE ANNUAL PILGRIMAGE OF IKIGAI-SHU TEAM TO JAPAN

                      The Annual Pilgrimage of IKIGAI-SHU team To Japan has come to an end, and this year it was mostly focused on Japanese tea (nihoncha). Walking through the best tea gardens in Kyoto, Mie, Fukuoka and Nagasaki. Visiting the most renowned kilns, chasen and pottery artists in

Brand Japan is a new F&B planform brought by IKIGAI-SHU and Host master’s Consultancy

                      Brand Japan is a new F&B planform brought by IKIGAI-SHU and Hostmaster's Consultancy. Backed by international accreditations and inter-cultural expertise, our tailor-made consultancy and educational services are designed to penetrate untapped business growth potential and seamlessly integrate this unique segment into your business offering. At Brand

IKIGAI-SHU x ASICS EMEA AND SHOP FRAME LLC

  IKIGAI-SHU took part in the amazing event organized by ASICS EMEA and SHOPFRAME FZ LLC to launch a new The GEL-LYTE® V sneaker from the OCHA ZOME™ Collection which draws inspiration from traditional Japanese tea ceremony. For the upper cotton part of sneaker is used