Brand Japan is a unique F&B platform founded by IKIGAI-SHU and Host Master's Consultancy. Its main focus is to demystify authentic Japanese products, boost knowledge about sake, Japanese tea and craft spirits with highlight on the craftsmanship and regionality. It unites trade
World Sake Day is a very special date for Ikigai-shu, who has been leading sake promotion in the region for over 10 years. Devoted to both sake and Japanese tea education. Ikigai-shu is a firm believer that sake and tea are very important parts
Authentic Japanese tea has an unmatched quality. At IKIGAI-SHU we treat tea as a delicacy. We visit the most iconic tea gardens, meet the farmers, have endless tastings to select the best leaves. We go through a meticulous logistics to keep our teas fresh, and
The very first Matcha Barista Competition in the Middle East was held yesterday in collaboration with Oatley, represented regionally by Transmed FoodService, and IKIGAI-SHU. The event was hosted by a legendary barista professional DAMMY SAMSON at Harvester Coffee Company. Matcha workshop provided the contestants with key product
Kid's Kingdom Foundation was initiated by IKIGAI-SHU and Blue Zone Kingdom with a noble scope to bring food and family together. To simplify and demystify food ingredients, to teach children to make healthier food choices, and enjoy ‘everyone can cook’ experiences. In this initiative we are supported by
Matcha’s popularity has risen in the last few years, and the trend will continue. However, since Matcha category is not protected by GI or equivalent certification, the markets are floaded with adulterated matcha-like products. All You Need To Know About Matcha Masterclass remains one of the
The Annual Pilgrimage of IKIGAI-SHU team To Japan has come to an end, and this year it was mostly focused on Japanese tea (nihoncha). Walking through the best tea gardens in Kyoto, Mie, Fukuoka and Nagasaki. Visiting the most renowned kilns, chasen and pottery artists in
Brand Japan is a new F&B planform brought by IKIGAI-SHU and Hostmaster's Consultancy. Backed by international accreditations and inter-cultural expertise, our tailor-made consultancy and educational services are designed to penetrate untapped business growth potential and seamlessly integrate this unique segment into your business offering. At Brand
IKIGAI-SHU took part in the amazing event organized by ASICS EMEA and SHOPFRAME FZ LLC to launch a new The GEL-LYTE® V sneaker from the OCHA ZOME™ Collection which draws inspiration from traditional Japanese tea ceremony. For the upper cotton part of sneaker is used
IKIGAI-SHU proudly presented Japanese tea category at the Russian Emirates Gourmet event organized at MayaBay Dubai. Ikigai-cha Sparkling Tea and Fuji no Haru Matcha Affogato were the menu favorites, proving that high quality authentic products presented in the innovative way create trends.