How does it feel to taste the 20 Best Nihoncha 2025 Award Winners?It feels like entering the sharpest edge of Japan’s tea evolution. Brewing each tea with absolute precision — under a guidance so meticulous it becomes unmatchable — you unravel the true narrative of
In a world rushing forward with relentless speed, the art of pausing has become rare. Yet within the Japanese tea tradition, there exists a practice built entirely around stillness, sincerity, and the beauty of everyday simplicity — Senchadō, the Way of Sencha. Attending a Senchadō session
Viktoryia Toma — founder of Ikigai-Shu and Ikigai-Cha Japanese Tea Academy — proudly represented the United Arab Emirates at the Annual Japanese Tea Conference in Kyoto on July 22nd, 2025. As the official UAE representative of the Global Japanese Tea Association and the only certified catalyst
Long awaited Wine & Spirit Education Trust Level 2 Award in Sake by IKIGAI-SHU will be held on May 7th, 14th and 21st. Level 2 covers in greater depth the key stages of sake production and classification. It introduces candidate to the additional
Congratulations to @smokedroom.dubai team, a 2 Michelin Star restaurant by @danigarcia7 for putting an amazing effort towards completing the Global Japanese Tea Course by Global Japanese Tea and @ikigaishu. Exciting journey from intense schedule of studying to celebrating an important Milestone of receiving prestigious
Introducing IKIGAICHA Tea Club by IKIGAI-SHU Join elite community of Japanese tea lovers, art collectors, cuisine enthusiasts and F&B professionals. Get access to unique members-only events and tastings. Benefits from special discounts and priority product offerings. For more details please contact info@ikigai-shu.com
My spring pilgrimage to Japan was more inspiring than ever. Paying visits to IKIGAI-SHU existing and new tea farmers and pottery artists across Kyoto, Shizuoka, Fukuoka, Saga and Kagoshima. Spending precious time with legendary tea masters and sake brewers and topping
Very special gathering to celebrate Japan National Day🇯🇵 was held in a format of Japanese Afternoon Tea by IKIGAI-SHU in collaboration with Artisan Bakers. It is one of the signature experiences featuring traditional and contemporary techniques of brewing Japanese teas and pairing them with
Japanese Craft Spirits Omakase Experience by IKIGAI-SHU was organized at SUSHISAMBA last week. It gathered Dubai’s Japanese whisky aficionados for unique occasion to savor a wide range of artisan spirits coming from the best corners of Japan. Whiskies from Shiga, Hyogo Prefectures and Okinawa Island have
It was my pleasure to welcome Tiffany Eslick and Devina Divecha from Nourish by Spinneys Dubai LLC to Ikigaicha Japanese Boutique by IKIGAI-SHU. Nourish magazine highlights on the key regional and global F&B trends and personalities. It is seasoned with delicious recipes and overview of gourmet products available at Spinneys