{"id":4145,"date":"2025-11-19T13:40:44","date_gmt":"2025-11-19T13:40:44","guid":{"rendered":"https:\/\/ikigai-shu.com\/?p=4145"},"modified":"2025-11-19T13:44:28","modified_gmt":"2025-11-19T13:44:28","slug":"ikigai-shu-presented-the-uae-at-the-annual-kyoto-tea-conference","status":"publish","type":"post","link":"https:\/\/ikigai-shu.com\/ja\/ikigai-shu-presented-the-uae-at-the-annual-kyoto-tea-conference\/","title":{"rendered":"Ikigai-shu Presented the UAE at the Annual Kyoto Tea Conference July 22nd 2025"},"content":{"rendered":"<p><strong>Viktoryia Toma \u2014 founder of Ikigai-Shu and Ikigai-Cha Japanese Tea Academy \u2014 proudly represented the United Arab Emirates at the Annual Japanese Tea Conference in Kyoto on July 22nd, 2025.<\/strong><\/p>\n\n\n\n<p>As the <strong>official UAE representative of the Global Japanese Tea Association<\/strong> and the <strong>only certified catalyst for Japanese tea education in the region<\/strong>, she delivered an insightful presentation on the current status, awareness, and future potential of the Japanese tea category across the UAE and the Middle East.<\/p>\n\n\n\n<p>Her address highlighted the accelerating demand for authentic, terroir-driven Japanese teas, the growing sophistication of consumers, and the importance of deeper education and cultural storytelling.<br>She also emphasized how <strong>Ikigai-Shu<\/strong> and <strong>Ikigaicha<\/strong> actively work to promote, elevate, and expand Japanese tea knowledge through professional certifications, public masterclasses, on-trade training, and curated retail experiences \u2014 strengthening the bridge between Japan\u2019s multi-generational tea producers and Middle Eastern consumers.<\/p>","protected":false},"excerpt":{"rendered":"<p>Viktoryia Toma \u2014 founder of Ikigai-Shu and Ikigai-Cha Japanese Tea Academy \u2014 proudly represented the United Arab Emirates at the Annual Japanese Tea Conference in Kyoto on July 22nd, 2025. As the official UAE representative of the Global Japanese Tea Association and the only certified&#8230;<\/p>","protected":false},"author":4,"featured_media":4147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22],"tags":[27,26,24,25],"class_list":["post-4145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-blogs-and-news","tag-japanesetea","tag-kyoto","tag-tea-conference","tag-tea-educator"],"_links":{"self":[{"href":"https:\/\/ikigai-shu.com\/ja\/wp-json\/wp\/v2\/posts\/4145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikigai-shu.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikigai-shu.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikigai-shu.com\/ja\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ikigai-shu.com\/ja\/wp-json\/wp\/v2\/comments?post=4145"}],"version-history":[{"count":3,"href":"https:\/\/ikigai-shu.com\/ja\/wp-json\/wp\/v2\/posts\/4145\/revisions"}],"predecessor-version":[{"id":4151,"href":"https:\/\/ikigai-shu.com\/ja\/wp-json\/wp\/v2\/posts\/4145\/revisions\/4151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikigai-shu.com\/ja\/wp-json\/wp\/v2\/media\/4147"}],"wp:attachment":[{"href":"https:\/\/ikigai-shu.com\/ja\/wp-json\/wp\/v2\/media?parent=4145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikigai-shu.com\/ja\/wp-json\/wp\/v2\/categories?post=4145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikigai-shu.com\/ja\/wp-json\/wp\/v2\/tags?post=4145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}